Sunday, May 29, 2011

CONSUMERS and SELLERS

Have you ever looked at ads? Well, the adds normally depict what the seller is selling, such as a picture of a dress or someone wearing a dress, you'd then assume the dress is what they are selling, correct?
Well, I have noticed that some well known clothing brands (great clothing may I add) that lack advertising savvy.  The picture in their ad is a cute guy with NO shirt (nice chest) would this mean they are selling a guy with a nice chest? NO, they seem to be selling blue jeans...and there isn't even any blue jeans pictured except the top of the zipper and snap...
Now, for the really good one, I went to a popular real estate web page and noticed that people that want to sell their house, I thought, would picture many pictures of their HOUSE!!!
NO, I found people that had pictures of their goats, their horses, their chickens, and their nice furniture or their untidy mess.
First off, if I were buying their house, I want to see pictures of their HOUSE, NOT their pets... I don't want to purchase their pets, I want the house. I DON"T want their messy house! I don't want to see everyone's china cabinet in 14 different pictures. I couldn't care less if it were an antique or your prize possession. Take pictures of THE HOUSE, the rooms and yes, while your furniture is in there, I want the picture of the room with all the furniture, not just a piece of furniture. I am not purchasing that piece of furniture!
For the nursery rooms, they look great especially when it is of the room not just a picture of the crib by itself.
No kidding, even buying a house on acreage, you want the picture of the WHOLE yard, beautifully landscaped, but not of a chicken pen... Come on people... What are you trying to sell? Your pets or your home? No wonder we have so many people that can't sell their homes...
Advertise what you are selling.... Not abstract stuff....
Just a blog of my thought of the day!!!!